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Duolingo’s New Flashcard App, Tinycards, Says A Lot About Our Obsessions

The language-learning company’s new app lets users teach and learn anything from biology to Pokémon. A look at the most popular topics.

The language-learning company’s new app lets users teach and learn anything from biology to Pokémon. A look at the most popular topics.

Since Duolingo launched in 2012, the language-learning company’s eponymous app has become a favorite, winning over 150 million users who enjoy its cheery animations and gamelike mechanics, as well as the ability to compete with friends. But they wanted more. “We saw that there has been . . . a consistency of demand for flashcards,” says Zan Gilani, a marketing associate at Duolingo. The company obliged with Tinycards, an app that applies the company’s philosophy of presenting material in multiple ways to reinforce it—as well as rewarding users with smiley faces and praise when they get something right.

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